Our story
Vlyomi by Lovely
A small studio making little pieces of art — the kind you wear every day, hang from your phone, clip to your bag or stick on the fridge where you’ll see it every morning.
How it began
It started with a handful of beads, a pair of pliers and a friend’s birthday.
Lovely made a pair of earrings as a gift. Then a phone charm for a cousin. Then magnets for the family fridge. People kept asking where they could get one — and Vlyomi was born.
The name is ours alone, and so is every piece. Nothing here is mass-produced. Each one is designed, shaped, strung and finished by hand, in small batches, at a single worktable.
The mark you see on every package — a heart that grows a leaf, beneath a small sun — is what we hope each piece does: carries a little warmth, and keeps growing on you.
Made slowly
We’d rather make fewer things, well. Every piece is checked by hand before it leaves the studio.
One of a kind
Hand-shaping means no two pieces are identical. Tiny differences are a feature, never a flaw.
Made to be used
Pretty is good; sturdy is better. We test clasps, rings and strings so your piece lasts.